The online world is flooding with digital marketing tools. It is no wonder many companies are either hesitant to make use of them or so overwhelmed that they don’t know where to start. I want to share some tools that every business must have. These tools are the best for starting out online marketing and make it successful. The tools are easy to use and often less expensive than traditional marketing tools.
1. Search Engine Marketing – SEO and paid reach are some of the most important ways to get your website seen. If you want your website to show at the top of the search engine results, you need excellent SEO consultant and you need to make use of everything you’ve got. It is of no use if you have a great product and beautiful website if people cannot find you when they search for what you are selling. You can do basic SEO improvement yourself or you can hire professionals to update your website and do all the add-ins needed to rank higher on search engines.
2. Analytics – Analytics help you track how effective your advertisements and other marketing campaigns are working. They give you stats on the number of clicks, conversions, enquiries, page visits per day, etc. It is the best tool to learn about what you are doing wrong and also to see what is working. The most popular analytics tool is Google Analytics.
3. Conversion Optimization – The point of getting people to your website is to try and convert them to take action and buy from you or at least interact. If you use the right marketing apps and other tools, you can get a conversion rate that will make your business grow exponentially. Conversion is a very important goal for any business with a website, so why not put in the effort and money to get them? You can find a few tools for conversion optimization including Landing Page Grader, Unbounce, and Optimzely.
These three tools will already make a difference. There are a few other tools you can use, but we will look at them another day. I will leave you with one last tip: Be mobile-friendly.