Cryotherapy (also known as cryo sessions or cold therapy) is a rather unusual medical treatment because many people have a very inaccurate view of what it actually is. The popularity of science fiction in all its forms have built a very advanced image of cold therapy when it’s real-world uses are actually far more on the mundane side.
According to Coldwellness, one of the industry leading manufacturers of cold therapy chambers, It’s used to treat a wide range of issues most commonly tissue damage, it can also be used in a range of cosmetic procedures as well. It’s a popular choice of therapy for the sports industry because it’s a quick and effective way to decrease inflammation and improve rejuvenation.
And despite its futuristic reputation amongst the general public, it’s a therapy that’s been around since the 17th century. Cryotherapy can also be carried out in a number of different ways at its most simple ice packs can be used, but there is also liquid nitrogen based treatments and whole-body therapy.
While more complex medical producers like cryo surgery are carried out at hospitals whole-body therapy and other similar simple procedures are available in certain spas and gyms. Cold therapy has many uses and has been adapted into a wide range of different treatments and therapies, but while it might have a much early history than many people know it’s the future of cold therapy that’s really of interest.
Cold Therapy Start-ups
The healthcare industry is always changing and cold therapy as shown its self to be a popular choice for start-ups, especially in America in the past few years. Particularly whole-body therapy because it’s a relatively simple variant of cryo therapy with a wide array of uses.
Whole-body therapy uses refrigerated chambers and participants stay inside for a short duration, research on it as shown that whole-body therapy could stimulate the autonomic nervous system (ANS) causing it to help relieve pain and soreness from a wide array of existing conditions. So, there are a lot of potential opportunities for entrepreneurs when it comes to cryotherapy.
You could become the new manufacturer of the refrigerated units that are needed for whole-body therapy for example? Or you could start your own spar business specialising in different cold therapies, there’s also been a rise in cold therapy based franchising opportunities as well.
Cold treatment start-ups are rising because it has so many different opportunities, whether you want to become the new manufacturer, focus on being a treatment provider, or you want to add it to your existing business there’s a lot of potential opportunities for entrepreneurs. But what impact could this have on the healthcare industry?
Disrupting The Healthcare Industry
The healthcare industry is always changing and as technology advances those changes are going to come much faster. Cold therapy due to its wide array of uses and the ease of access people have to certain therapies as the potential to drastically disrupt the healthcare industry. This could have far reaching implications in a variety of ways.
More and more people could turn to whole body therapy instead of relying on traditional treatments or painkillers. This could mean that more start-ups are founded with the sole purpose of being the manufacturer of cold therapy products and equipment.
Or they could instead focus on training others on how to safely provide a range of different cold therapies. America’s healthcare industry, in particular, could be hugely affected by the popularity of cold therapies because unlike other countries the U.S healthcare industry does not yet officially recognize cryotherapy for insurance purposes.
Although licensing and training are still needed in order to offer the services outside a hospital or professional medical setting.
Alongside other technologies like artificial intelligence, medical based virtual reality, and 3D printing cryotherapy is predicted to be one of the leading and most disruptive new technologies in the healthcare industry.
With the potential to be adopted by a number of different industries and a wide range of uses entrepreneurs will no doubt be taking a more serious look at the potential of cryotherapy in the years to come.
The Future of Cryotherapy
It’s sort of ironic that the biggest developments in cold therapy are still likely to come when you consider many people believe it to be an advanced medical practice solely used in sci-fi movies. But while we haven’t quite developed the futuristic stasis technology you see in the movies cold therapy will likely be seeing a lot of development in the coming decades.
Few medical treatments can offer the levels of versatility and flexibility of cold therapy and its popularity in the sports and cosmetic industry, as well as a number of celebrity endorsements, have made it very popular. So, I believe it will be a big name in the future of the healthcare industry.